Everything that is not reels

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But, for now, Instagram has not made any statements on how the algorithm will behave with this change. But the critical part starts when we see how other types of content, such as carousels and photos, are appearing on the TikTok-style Instagram feed. seems to no longer “fit” in the social network. Take a look at the image below, from some Rock Content publications, with the new feed layout: Carousel with square images in the new Instagram feed looks strangely “out of place” Square video content now looks like it was simply posted in a wrong format It looks like you’re posting content in a format that wasn’t made for the platform.


As a user experience, it gets bizarre. Just to make a comparison, here’s the same feed Liberia Email List post before the update: You can see the square video, possible reactions available to you (like, comment, share or save), the subtitles, comments, and the next post already appearing, just waiting for you to scroll. It looks a lot more fitting than in the old layout, doesn’t it? Old layout: a social network that supports content in different formats, and they coexist well within the feed. New layout: it’s meant to be a platform for vertically recorded videos… but it accepts posting images and other formats.



But, even so, everything that isn’t vertical looks weird on the platform, like it doesn’t belong there. And well, this is a problem. At least today (and even with the feed update), Instagram does not allow image posting in the feed with a 1080×1920 pixels aspect ratio (the same aspect ratio as reels and stories). The maximum vertical format allowed for images, for now, is 1080x1350px. Maybe, when the feed change gets to everybody, Instagram will allow new proportions for images. Or, maybe, they really don’t want us to post photos and cards anymore, so they’ll just keep the weirdness of everything, other than vertical videos.