Customize Survey Questions Besides the metrics

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If you monitor more than one metric, you can use the combined insights and scores to get a complete picture of how things are. For example, you can identify the detractors and check their CSAT scores through your NPS survey. If the score is negative, you need to collect in-context insights from them, resolve their issues, and if you can’t, then at least you can work on the issue to avoid it from happening in the future. Such a combination of different customer satisfaction metrics will help you keep track of your promoters & detractors and keep the churn rate under control. 4.  discussed above, you can conduct other survey types, such as long-form surveys customized to your goals.

For example, you can create a long email  Cabo Verde Email List survey with demographic questions to collect customer insight. One thing you should consider before conducting long-form surveys is that short surveys have a higher completion rate. So, consider your business needs and conduct long surveys if you require detailed customer insights and have a goal in mind about how you want to use the data.






If you want holistic customer feedback, we suggest focusing on qualitative data and quantitative data. Prepare a survey with qualitative and quantitative questions to get the statistics and their reasons. Bonus read: Qualitative vs. Quantitative Research: How to Get the Best of Both Worlds While creating long surveys, it’s easy to get lost among all the questions you want to ask, and you may deter from the questions you should be asking.