6 Email Templates to Use When Requesting Reviews

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Over 90% of customers read reviews before making a purchasing decision. This means that a large portion of your potential sales depend on what previous customers have to say about your product or service.

Unfortunately, study after study concludes whether an unhappy customer is more likely to leave a review than a happy one. The web has more Simon Cowells than Paula Abdul – especially if you’re a brand. When people spend money on something, they Brazil Phone Number List  expect to be satisfied. If they don’t get it, you and all your potential customers will know it. Reviews can make or break a brand.

In a world where satisfaction is often expressed through silence, you need a tactful way to get your customers to say what you're doing right. Otherwise, how can you expect people to trust your company? When running a business, feedback is the most important thing. So, how do you get it?

Ener the review request activity.

Let’s review the basics of a feedback request and take a closer look at some of the best review email template examples.

When to request a review
Let's get the basics out of the way - what is a review email? Sometimes the simplest answer is the right one: it's exactly what it sounds like. In short, you're sending an email to a client or (hopefully) loyal customer, asking them to (very politely) review a product they purchased or a service they received.

The success of your review request campaign depends on seizing the best moments to ask for customer reviews. Here are 5 of them:

Almost immediately after a customer has purchased your product or service, taking into account the time you need to wait for the buyer to use what you are selling. For example, a restaurant owner can send an email within 24 hours of receiving a reservation request to ask the customer how they enjoyed their meal.
Some items, like groceries purchased through a delivery app, allow for repeat orders. In this case, you can ask customers to rate their experience about 48 hours after a repeat order or repurchase, which will give them enough time to use the groceries.
Because customers who mention your brand on social media have already commented on you and your products or services, they are likely ready to connect as soon as they hit “publish.” So, please contact me within 12 hours.
Once you’ve demonstrated a successful product or service, proactively ask for reviews while you know your customers are happy.
It’s perfectly fine to send a review request email within a day of getting a referral.
Where should I send my reviewers?
Think about which of your brand’s online channels would benefit most from positive reviews. Is it directly on a product page on your website? Is it on a niche industry forum? The Better Business Bureau? Make it easy for customers to review your business by including appropriate online review links in your solicitation emails.

Here are some of the most famous review destinations on the web:

Amazon and other third-party seller sites
If you are a B2C e-commerce company that generates the majority of its sales through Amazon, then make Amazon review requests the default for your company. The same applies to Etsy, eBay, Overstock, and other e-commerce platforms. Third-party platforms are an important source of revenue for many businesses, and excellent online reviews can help accelerate purchases.

Your own website
Or, if your e-commerce store doesn’t sell on third-party sites, encourage customers to leave product reviews directly on your product pages. B2B companies can also use their website or blog to publish customer testimonials, case studies, quotes from satisfied customers, or all of these. For highly niche B2B verticals, targeted solicitation of positive reviews from specific satisfied customers may be the only way to generate social proof, and your business page may be the only place to promote those positive reviews.

B2B Review Sites
A less niche B2B company might want to direct review traffic to another source. For example, a customer relationship management company would benefit from user reviews on G2.com or TrustRadius .



Google
Companies with a local presence—both B2B and B2C— should set up their presence on Google My Business (GMB) to manage their Google reviews and ratings. The vast majority of web traffic is generated through search engines, which means Google reviews are among the first things potential customers see when looking for a local business.

Review Email Template Google
Optimizing your GMB profile is also essential for local SEO purposes. It helps ensure your company is listed on Google with the correct business name, correct hours, address, and other details.

Other Business Directories
These may include:

Yelp.
TripAdvisor.
Foursquare.
Yellow Pages.
Better Business Bureau.
dispersion.
MapQuest (believe it or not, it’s still useful!)
How to Request a Review (+ Email Template)
You need to make it as easy as possible for customers to leave online reviews—or give any kind of customer feedback that can help you grow your business.

People who want to rant online will actively seek out the largest audience for their tirades, but a happy customer will only pay you a compliment if you don't take up too much of their time.

First, include a “Review Us” link in your email signature for any transactional emails , customer service emails, etc. All the recipient needs to do is click on this link and they’ll be taken to the review platform of your choice.

Additionally, consider leaving a “review us” or “provide feedback” form on your contact us page to solicit valuable feedback. If you offer online support, you can link to this page after each interaction, or to another review channel.




Even so, you need to proactively reach out to your customers to encourage them to provide feedback, leave reviews, or become positive advocates for your brand. And there’s no better way to do this than by sending an email.

When the time is right, use the review email template below to request a review, rating, feedback, testimonial, or recommendation. Make sure your tone is not one-trick pony and that you are trying to persuade the customer, not pressure them to give a customer review. Politeness and seriousness are key. Treat your customers like you would any manager or CEO.