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Within this market, the use of influencer tools may be relevant . They assist marketers in discovering digital influencers and developing relationships with them so that they can connect with the brand's audience. What do people like to see when following brands and companies? Of the respondents who said they use social networks to find information about brands, what they like most is the publication of promotions or discounts (80%). To make this type of campaign viable on social networks, it is worth considering the use of social network marketing software , which, in addition to collaborating in the creation of advertisements, allows you to monitor the performance metrics of the pieces. Next, 61% say they like companies to post creative and engaging content, and 60% say they like seeing tips on how to use their products or services.

Here, influencers don't seem to carry much weight. Only 27% selected “they work/collaborate with influencers/celebrities that I follow”, showing that people follow these individuals more for affinity than benefits. Next steps in publishing branded content Companies that intend to be present on social networks should look carefully at the platforms on which they Phone Number List intend to develop customer relationship work. In addition to assessing whether the platform's profile is in tune with the brand's audience, before actually starting to post, it's also worth exploring the features of each social network to find out how its users behave on it. right tools, will help the experience to be successful. For example, insights collected by email marketing software should be able to be used by marketing automation tool for better lead segmentation and qualification.



Likewise, assets stored in the content management system must be able to migrate to social media marketing, surveys, email marketing and customer experience tools. So, for a marketing software package to be successful, you need to ensure that the tools you choose are able to communicate with each other. This goes beyond direct integration and requires a thorough understanding of how and where each tool fits into the marketing workflow. Try to graph how you think this works in your business. Create a flowchart of how tasks and data should flow from one tool to another. Below is an example of a marketing workflow chart. It shows how various marketing tools can work together, forming an integrated network of processes and activities. What to keep in mind when exploring digital marketing tools With all these different tools to explore, it can be difficult to know how to evaluate them. To help you, we've listed some questions to ask before investing.