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The image and positioning of traditional brands are aging, or the "excessive force" that often occurs during the rejuvenation transformation process, in the final analysis, there is an aesthetic problem. Just like our national quintessence drama, although everyone knows that it is one of the brightest spiritual wealth of the entire nation, for young people, the traditional form of expression has always been unattractive. On the contrary, after reinterpreting and adding modern popular elements, clothing brands such as Anta and Li Ning are based on international styles and introduce new "national fashion" styles.
Once launched, they have been enthusiastically welcomed by young people. Even with this trend, Chinese opera has begun to be accepted by Generation Z, and Chinese-style pop songs mixed with opera accents are also constantly appearing on the hot lists of phone number list short video entertainment platforms such as and Kuaishou. The same core, just fit the aesthetic trend advocated by the young group for individuality and national pride, and it is full of vitality again. At the same time, it also helps domestic traditional brands to regain market recognition and continuously extend their influence, which is an example that cannot be ignored for all traditional brands.
Therefore, in order to resonate between the brand and the young people, in addition to a younger brand image, it is also necessary to have a "presumptuous" attitude of pursuing freedom and individuality. Based on this understanding, if traditional brands want to be reborn, they will have a clear enough direction for brand upgrading. Personalized recognition and brand innovation in two steps In seeking the recognition of the Generation Z youth group, the upgrade direction of traditional brands is nothing more than two keys: 1. Emotional release at the sensory level The most direct link for consumers to perceive the rejuvenation of the brand image lies in the brand logo.
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发表于 2023-4-15 11:40:33